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Apple’s beautiful new “Shot on iPhone” ad celebrates diversity

by Brandon Russell | August 4, 2016August 4, 2016 3:30 pm PST

Apple’s “Shot on iPhone” campaign churned out some fun ads in the past, but today’s video, on the eve of the 2016 Rio Olympics, is the most powerful yet.

Backed by Maya Angelou’s “The Human Family,” the ad features numerous pictures taken by customers around the world, celebrating the diversity of culture, appearance, and beliefs.

Here is a snippet of Angelou’s poem:

The variety of our skin tones
can confuse, bemuse, delight,
brown and pink and beige and purple,
tan and blue and white.

I’ve sailed upon the seven seas
and stopped in every land,
I’ve seen the wonders of the world
not yet one common man.

The words, and the ad, highlight how unique and different we all are. But, in the end, we’re all part of the same “human family,” full of hopes and dreams and compassion. It’s a pertinent reminder given just how tense the political landscape has been over these past few months, particularly here in the U.S.

We are more alike, my friends,
than we are unalike.

Apple

Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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