In 2014 and 2015, OnePlus relied on a frustrating invite system to sell its devices, something the company did in an effort to keep up with demand. This year, however, the company ditched invites and allowed people to purchase the device at their earliest convenience.
Unfortunately, it sounds like that decision has come back to bite OnePlus in the butt.
With shipping estimates stretching into several weeks, OnePlus this week said it has plans to temporarily pause sales due to better than expected demand across Europe. Beginning Aug. 9 to Sept. 12, customers in over 20 countries will not be able to purchase the device.
Here is the full list:
Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, France, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Hong Kong.
According to OnePlus co-founder Carl Pei, the company is working to secure more stock and “fire up more production lines” so that orders can be fulfilled. If you already ordered your device, Pei says you should go by the estimated delivery date. However, new orders cannot be placed when the sales halt goes into effect.
The OnePlus 3 is one of our favorite devices all year and at $400, it undercuts some of the giants by a significant amount. Better purchase one quick before there’s a freeze on sales.