HTC is hiking the price of the HTC Vive in the United Kingdom following the declining value of the British pound against the dollar. This is a direct result of the UK’s vote to leave the European Union.
“HTC continuously monitors and adjusts pricing to ensure we are providing our customers with the best value possible,” HTC said in a statement on its website. “Due to recent currency valuation changes and the current value of the GBP we are adjusting the price of the HTC Vive in the UK to £759 + P&P. The adjustment will come into effect on Monday 1st August.” The VR headset was originally priced at £689.
This isn’t the only time we’ve seen Brexit result in price hikes for products in the gadget world. OnePlus had to change the price of the OnePlus 3 earlier this month, too.