The Apple Store app may be due for some big changes. The Cupertino company is apparently set to roll out a fresh design that adds personalized recommendations to the online shopping app for the first time.
Bloomberg reports that the new Apple Store app will arrive in about two weeks with a special “For You” tab that serves up suggestions based on your shopping history. The update may also unify the experience across the iPhone and iPad with a new responsive design to fit any screen size.
The update seems to be part of a broader shift within Apple, as the company begins to leverage some user data to compete with rivals like Google and Amazon. iOS 10 also introduces an optional feature called Differential Privacy, which will analyze some of your behavior and compare it with other users to make smarter recommendations.
Using a similar strategy in its Apple Store app should help the company make smarter suggestions and sell more products. It’s unclear whether the new feature will be opt-in like Differential Privacy, but we should know more once the redesigned app launches in the next few weeks.