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Apple Car now led by longtime Apple exec Bob Mansfield

by Brandon Russell | July 25, 2016July 25, 2016 9:00 am PDT

bob-mansfield

Apple has reportedly recruited Bob Mansfield, a former hardware engineer at the Cupertino company, to lead Project Titan. A recent rumor claimed Apple’s car project, which is the worst kept secret in Silicon Valley, was being pushed back until 2021; Mansfield has been seemingly brought in to steer the project in the right direction.

Mansfield retired from his senior executive role at Apple a few years ago, instead moving to an advisory role. According to The Wall Street Journal, Apple tempted Mansfield out of retirement by putting him in charge of its secret EV initiative, which has been in the news for the past several months despite there being little evidence Project Titan even exists.

Mansfield previously helped Apple launch some of the company’s most iconic products, including the MacBook Air, iMac and the iPad before stepping down in 2013. He even advised the Apple Watch. It would seem, however, that retirement did not suit the former hardware engineer, as he’s now allegedly working on one of Apple’s biggest projects yet. The WSJ claims all senior managers working on Project Titan now report to Mansfield.

Previously, a report claimed Apple’s mysterious Project Titan had been delayed due to “roadblocks.” With years of experience under his belt, Mansfield’s hiring might just be what the project needs in order to get on track

WSJ 9to5Mac YouTube

Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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