Apple will open its first Taiwan Apple Store location, the company confirmed to Reuters, which first noticed the company’s job listing for retail employees.
The move is likely very calculated, particularly as Apple tries to expand its offering in the region and in greater China as a whole. Its devices have continued to face increased competition from low-cost Android manufacturers, and a retail presence may give it more of a chance to get demo products in the hands of consumers. Indeed, it’s now the fifth largest smartphone maker in China, according to recent data from Counterpoint Research that showed Apple’s market share declining year-on-year while competitors such as Huawei surged. Reuters also suggested Apple may try to focus on the area in an effort to offset declining revenues in Hong Kong.
Apple didn’t say where or when the store will open.