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Apple Watch gets special edition straps for Rio 2016 Olympics

Apple has launched new special edition straps for Apple Watch to celebrate the Rio 2016 Olympics. There’s one to represent each of the 14 participating nations, but they will only be available from a single Apple Store in Brazil.

The new bands, which will be priced at $49 each, help Olympics fans show their support for their home nation. They’re decorated with the colors found in each nation’s flag, just like the one worn above by American track and field athlete Trayvon Bromell.

These are the countries that are taking part: USA, Great Britain, The Netherlands, South Africa, New Zealand, Mexico, Japan, Jamaica, Canada, China, Brazil, Australia, Germany, and France.

You’ll be able to purchase the straps in early August — but only if you’re native to Brazil or you’re visiting for the Olympic games. That’s because they’ll be available exclusively from the VillageMall Apple Store in Barra da Tijuca.

Of course, the straps will also popup on marketplaces like eBay shortly after they go on sale, but given that they’re so hard to get hold of, they will surely command silly price tags. Maybe it will be worth picking up more than one if you’re visiting the VillageMall Apple Store, then.


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...