ReCore is going to be an inexpensive game when compared to other AAA titles that sell as platform exclusives. When the game drops this Sept. 13, it will sell for $40. That’s $20 less than the standard MSRP for big games.
Why the cheaper price?
Xbox Marketing Manager Aaron Greenberg made an appearance on the TXR Podcast, and he spoke specifically about the budget pricing of ReCore despite its exclusive nature and Keiji Inafune’s name. Gamespot has the transcription.
“With new IP like that…ideally, launch timing matters a lot. So that’s why you’re seeing us launch it as our first title of the season; it’s coming in September…So getting out early. The second thing is it doesn’t have an existing base of fans. So we have to build that fan base. Rightly so, [gamers] are very thoughtful about, ‘Where do I want to spend my money?, ‘What games do I want to buy? So we kind of have to earn their vote; we have to earn their trust; we have to earn their dollar.
We wanted there to be no barriers. We wanted to be able to give you a great AAA that gives you $60 of value but if you aren’t sure, not let that be the barrier of a tradeoff of, ‘Hey there’s a $60 game and there’s this game.’ We wanted you to be able to get in…
…So that’s why we priced it at $40. We hope that will increase its chances of having success as a new I.”
Greenberg offered that, in spite of its potential and the developers attached, ReCore is a new franchise and an unknown quantity for Microsoft. The lower price gives it a better chance of success.