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New Moto E official with 5-inch display and an upgraded camera

by Jacob Kleinman | July 14, 2016July 14, 2016 6:30 pm PDT

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14th July, 2016 – London, UK – Value doesn’t mean having less, it simply means having more for less. When it comes to your smartphone, real value is when it possesses some of the same premium features you’d expect to see in a flagship device, but for a fraction of the cost.

This is why we are building on the success of our popular Moto G and Moto E smartphones, expanding our value-driven proposition to bring two new devices to the UK later this summer. The devices offer more choice for the value consumer, proving no matter the price-point, a quality smartphone experience should always be your top priority.

Meet the new Moto E3

The new Moto E is a stylish, affordable 4G smartphone that gives you more than you imagined — all for less than you’d expect. It features a fast, quad-core processor for games and movies, the ever-popular AndroidTM Marshmallow operating system and advanced cameras with autofocus, so you never miss a moment or a perfect selfie. It’s also splashproof, so you can hang out by the pool or sprint to your car in the rain without worrying about any water damage.*

A brilliant 5″ HD display is protected by a built-in smudge-resistant screen protector to enable you to clearly view your videos and photos, without having to worry about those annoying fingerprint smudges. Go a full day without recharging thanks to the long-lasting 2800 mAh battery.** Think only about what you want to do—not whether or not you have enough power left to do it. And if you use up too much memory taking photos or capturing awesome videos on the 8MP rear or front-facing 5MP selfie cameras never fear – you can always add more storage with an optional microSD card.***

The Moto E3 will be available in the UK from early September from Tesco, Amazon, Argos, O2 and other selected resellers from £99 RRP.

Lenovo is still rolling out its new Moto G and Moto Z smartphones, but the company just added another device to its lineup. The Moto E (2016) is now official and launching in September for just £99 (about $132).

The new Moto E packs a 5-inch HD display (up from 4.5 inches on last year’s model). It also offers a 2800mAh battery, an unnamed quad-core processor, an 8-megapixel rear camera, a 5-megapixel front-facing shooter and Android Marshmallow software. There’s still no word on RAM or internal storage, but it does have a microSD slot for adding extra space. Oh, and it’s splashproof thanks to nano-coating technology that should protect the Moto E from spills, splashes or light rain.

Lenovo’s budget-friendly phone will be available from Amazon, Tesco, Argos, O2 and others in the U.K. when it launches in early September. Unfortunately, it doesn’t sound like the company has any plans to bring the Moto E to the U.S. (at least not for now), so you’re best for a cheap Moto handset in the company is the mid-range Moto G4.

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Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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