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EA boss enjoys “healthy competition” between Battlefield and Call of Duty

by Ron Duwell | July 11, 2016July 11, 2016 7:00 am PDT

Competition is a good thing for the video game industry. Without it, platforms would become stale, ideas would wash up, and that drive to improve would fall on deaf ears. Sony and Microsoft have evolved their consoles in different ways since they first launched, and of course, Nintendo always hands around to keep them on their toes with new ideas.

And then there are games. Mario and Sonic for my generation. Call of Duty and Battlefield for the young folks nowadays. EA and Activision have been going at it for years now, and 2016 looks like it could be a turning point with EA’s Battlefield 1 receiving far better reception than Activision’s Call of Duty: Infinite Warfare.

Despite the difference in both companies’ situations, EA’s global publishing boss Laura Miele says that the competition between the two franchises is “healthy” for the industry.

I have always just thought that healthy competition in our industry is fun. We’re a game industry… I genuinely believe that the more great content that our players have and that the industry has then the healthier the industry is and the better it all is. So I welcome the competitive challenge, but I also have a lot of respect for what our competitors do when new games come to market. I think it’s just a fun competition and I think our fans and our players love to play it up. That’s kind of the nature of our industry as the entertainment category that we’re in,

It’s easy to get worked up in passionate defense of your favorite product and wishing nothing but the worst on a rival, but she’s right. Without Call of Duty’s leap into the forefront of gaming, Battlefield would have never become relevant again like it is these days, and without Call of Duty kicking its butt every year, Battlefield  wouldn’t have resorted to such a risky setting in this year’s release.

Let the factions know, you secretly need one another. However, we’ll find out who emerges on top with Battlefield 1 launches on Oct. 21 for the PlayStation 4, Xbox One, and PC and Call of Duty: Infinite Warfare launching on Nov. 4.

Games Industry

Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...

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