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Google acquires “instant object recognition” firm Moodstocks

by Todd Haselton | July 6, 2016

Google has officially acquired Moodstocks, a machine AI company that has developed technology capable of allowing computers, including smartphones, to identify and remember objects in the real world.

Moodstocks confirmed the acquisition with a recent post on its site. “Today, we’re thrilled to announce that we’ve reached an agreement to join forces with Google in order to deploy our work at scale,” the firm said, noting that the acquisition should be complete within a few weeks.

Moodstocks introduced on-device image recognition in 2012 and said that it has continued to develop its technology using “deep learning based approaches.” It will carry that technology to Google where we expect it will eventually make its way into the company’s software and apps.

It’s unclear what Google will use the technology for, but one can imagine it might allow customers to use their smartphone cameras to search for real-world items, not unlike what Amazon offers with its “Firefly” application, which also tries to identify objects using a smartphone’s camera. You can get an idea of the technology Moodstocks offers by watching the video below, which shows an iPhone recognizing various objects such as a Nerf gun, a cup from Ikea and a Japan Airways bag.

Moodstocks said that current customers can continue to use its service until their subscriptions end but that its image recognition services will end “soon.” Terms of the acquisition were not disclosed.

Moodstocks The Verge

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...