Hell hath frozen over. Comast and Netflix have reached a deal that will put Netflix and its array of content on Comcast’s X1 platform, Re/code reported on Tuesday. It’s a bizarre move by the cable operator which has, so far, given Netflix the cold shoulder. After all, Netflix is creating its own original TV series content and, obviously, streams movies to customers who would otherwise have to pay for content through Comcast. Why would Comast want to befriend an enemy?
“Comcast and Netflix have reached an agreement to incorporate Netflix into X1, providing seamless access to the great content offered by both companies,” the firms told Re/code. “We have much work to do before the service will be available to consumers later this year. We’ll provide more details at this time.”
As the saying goes, if you can’t beat ’em, join ’em. In this case, Comcast may win out by making it easier to access Netflix on its hardware, instead of forcing customers to move to other streaming-friendly anti-cable products such as the Apple TV or Roku, which might encourage folks to ultimately cut the court. Put Netflix right on their cable boxes, however, and maybe they’ll stick around for a bit longer.
Very interesting move.