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Ford dealership basically stole Firewatch art for an official ad

by Eric Frederiksen | June 28, 2016June 28, 2016 11:00 am PDT

Usually when a company steals art, they try to at least make a show of masking it. This time around, someone just didn’t care.

Quirk Ford of Quincy Massachusetts sent out an advertisement yesterday with the art shown in the tweet below. Software development company Panic sent the tweet out with a screenshot of the ad – compare to the image above.

https://twitter.com/panic/status/747498704328744960

The dealership told Gamasutra that the art was discovered on widewallpaper.info (which is down at the time of this writing), and that the site was “usually pretty good about making sure [images] don’t violate the Digital Millenium Copyright Act,” and that he’d never heard of the game.

Campo Santo co-founder Sean Vanaman told Game Informerhowever, that that’s not accurate and that “the mailer actually includes elements from our old website that aren’t available on any wallpaper site,” suggesting that whoever plucked the image knew what they were taking.

The official Ford YouTube channel also features an ad that, while apparently not directly lifted, pulls some pretty obvious inspiration. That seems to back up a statement that Gamasutra received from the manager at the Ford dealership explaining that the promotional art for sales comes from Ford headquarters.

Alternately, it maybe that the local dealership wanted to emulate the style coming down from corporate and lifted the image to do so.

Regardless, the art theft is pretty blatant. I’m looking forward to seeing what Ford eventually says about the situation.


Eric Frederiksen

Eric Frederiksen has been a gamer since someone made the mistake of letting him play their Nintendo many years ago, pushing him to beg for his own,...

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