At first, I was a little disappointed that Nintendo wasn’t hosting another Nintendo Direct this year for E3 2016, but now I get it. Not only is running the intimate and hands-on Treehouse approach infinitely cheaper, it also helps spread the word to far greater audiences.
Whatever happened to that image of Nintendo being in the Stone Age when it came to social media and connectivity. Apparently, nobody told Nintendo this was the case, as it is currently reinventing how we sell video games without the need for expensive and pretentious stage performances.
And the statistics on social network prove that Treehouse has been “super effective!” Of course, Nintendo is selling The Legend of Zelda, the latest from one of the most beloved franchises of all time, but that shouldn’t entirely account for this huge of a disparity in research firm Brandwatch’s data.
When looking at a sample size of 10 percent of social media outlets for the days of June 12-14, The Legend of Zelda: Breath of the Wild scored well over 75,000 mentions. The second place game, Battlefield 1, wasn’t even close with about 45,000. Third place is God of War, which checked in at around 30,000.
Nintendo’s constant coverage of the game and the gamble it took to focus on it has clearly paid off for at least this week. Hopefully, enough of these people mentioning it will buy it next year when the NX launches or the Wii U is kicked out the door.
The Legend of Zelda: Breath of the Wild. Game of the show. Any questions?