There are no active ads.

Advertisement

Apple explains why iMessage for Android isn’t happening

by Todd Haselton | June 16, 2016June 16, 2016 3:30 pm PDT

15yahd

I recently expressed my opinions why I think iMessage for Android was a stupid idea, and why I think Apple isn’t going to release it anytime soon. Now we have a report that cites a senior executive who explained why Apple doesn’t plan to release its popular iMessage platform for Android smartphones.

“First, he said, Apple considers its own user base of 1 billion active devices to provide a large enough data set for any possible AI learning the company is working on,”  The Verge’s Walt Mossberg explained after talking to a senior Apple exec. “And, second, having a superior messaging platform that only worked on Apple devices would help sales of those devices — the company’s classic (and successful) rationale for years.”

The latter point there is part of what I argued. While iOS 10 is appealing, I think iMessage itself is one of the most attractive features to the platform, one that – at least in the U.S. – helps keep iPhone users from moving to other platforms, and helps attract folks on Android. Looks like we can close the book on that rumor.

Editor’s Note: That’s not the Apple executive pictured at the top of this post.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

Advertisement

Advertisement

Advertisement