I recently expressed my opinions why I think iMessage for Android was a stupid idea, and why I think Apple isn’t going to release it anytime soon. Now we have a report that cites a senior executive who explained why Apple doesn’t plan to release its popular iMessage platform for Android smartphones.
“First, he said, Apple considers its own user base of 1 billion active devices to provide a large enough data set for any possible AI learning the company is working on,” The Verge’s Walt Mossberg explained after talking to a senior Apple exec. “And, second, having a superior messaging platform that only worked on Apple devices would help sales of those devices — the company’s classic (and successful) rationale for years.”
The latter point there is part of what I argued. While iOS 10 is appealing, I think iMessage itself is one of the most attractive features to the platform, one that – at least in the U.S. – helps keep iPhone users from moving to other platforms, and helps attract folks on Android. Looks like we can close the book on that rumor.
Editor’s Note: That’s not the Apple executive pictured at the top of this post.