OnePlus is giving up on its more affordable OnePlus X series following the unveiling of the OnePlus 3 on Tuesday. The Chinese startup wants to focus solely on one “true flagship” rather than trying to fight budget smartphone makers.
Launched last October, the OnePlus X gave Android fans a midrange powerhouse in a stunning package for just $250. It had aging but capable internals, decent software, and a premium form factor made out of metal and glass.
The handset is still available to purchase today from the OnePlus online store, but it has no future. OnePlus CEO Pete Lau confirmed after the launch of the OnePlus 3 this week that there would be no new OnePlus X devices.
It’s a shame to see the lineup scrapped given what it offered for such a small price, but it’s understandable that OnePlus would want to focus on its latest flagship, and delivering the best possible experience for consumers.
In recent years, the company has received criticism for poor customer support and its incredibly slow Android updates. Streamlining its operations by ditching the OnePlus X family will free up more resources to improve those things.
Will you be sad to see the OnePlus X go?