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Most people still too embarrassed to use Siri/OK Google in public

Voice-controlled digital assistants are more useful than ever, but it turns out there’s still a pretty big stigma when it comes to talking to your phone in public. A new study shows where and when people are most likely to use Siri or Google’s assistant.

CreativeStrategies polled 500 people to see how often they use their digital assistants. It turns out Siri is still the most popular option with just 21 percent of people saying they’ve never used Apple’s AI. Among iPhone owners, the number of people who haven’t used Siri drops to just 2 percent. Google came pretty close, with 34 percent of people claiming they’ve never said “OK, Google,” and the number dropping to 4 percent among Android phone owners.

The most popular place to use a voice-controlled assistant is in a car, where 51 percent of people say they’ve used Siri or Google Assistant. That makes sense since it’s a hands-free option while driving. People are also pretty willing to use a voice-controlled assistant in the privacy of their homes with 39 percent saying they’ve done it. However, using Siri or Google’s assistant in public is still pretty rate at just 3 percent, and using it in an office is even lower at just 1.3 percent. It turns out people are simply uncomfortable talking to their devices in public.

It’s possible that could change as we become more accustomed to using voice controls in the car or at home. There are plenty of situations where it’s easier to speak a quick command rather than tap it out, even if it still feels a little weird to do it in front of strangers.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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