OnePlus is giving fans in China the opportunity to purchase its upcoming OnePlus 3 before they’ve even seen it. The company’s “blind sale” kicks off at 10 a.m. on Monday, June 6, and only 1,000 handsets will be up for grabs.
OnePlus won’t actually announce the OnePlus 3 until June 14 (that’s June 15 in China), which means that those who purchase on June 6 will have to wait nine days before they find out what they’ve bought. They have to just trust that OnePlus will deliver.
During the blind sale, the OnePlus 3 will cost 2,999 yuan (approx. $445), but OnePlus says this won’t be the final price of the device.
When the official price is revealed, customers will either be refunded the difference if it’s lower, or charged even more if it’s higher. That means customers could pay $445 upfront, then be charged another $100 they weren’t expecting later.
It seems unlikely the OnePlus 3 will cost more than $445, but nevertheless, it’s still an unusual gamble OnePlus is asking its fans to take. But it is trying to make the blind sale worthwhile by throwing in 300 yuan worth of freebies.
Handsets purchased during the blind sale will ship on June 15, and customers will have until 6 p.m. on June 14 to cancel their order and get a full refund.
We already know what the OnePlus is going to look like — and what kind of specifications will be inside it. So, technically this isn’t a completely blind sale. But it does seem a little bit pointless now that the OnePlus 3 will be available without invites at launch.
Would you buy a smartphone that hasn’t been confirmed yet?