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Apple CEO Tim Cook: No plans to provide wireless service

by Todd Haselton | May 24, 2016May 24, 2016 7:00 am PST

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Apple CEO Tim Cook recently explained his company has no plans to become a mobile carrier. If it seems like the idea of providing customers with phones and a network might be far-fetched, it actually isn’t. Google, for example, serves customers Project Fi, a combination of Sprint and T-Mobile networks. Apple could do something similar, keeping all customers within its ecosystem instead of having them all spread across carriers. But it won’t happen, so we can dream on.

“Our expertise doesn’t extend to the network,” Cook said during a recent Startup Fest Europe interview, according to 9to5Mac. “We’ve worked with AT&T in the US, O2 in the UK, as well as T-Mobile and orange, and wed expanded as we learned more. But generally the things Apple likes to do, are things we can do globally.” That last comment is important, since it suggests that Apple isn’t launching a mobile service primarily since it can’t do something that spans the globe – an issue that’s hard enough for U.S. wireless carriers.

“We don’t have the network skill,” Cook continued. “We’ll do some things along the way with e-Sims but, in general, I like the things carriers do.”

9to5Mac

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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