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Turns out that Overwatch theater event sponsored by Coke was horrible

by Joey Davidson | May 23, 2016May 23, 2016 12:00 pm PDT

Coke eSports. The name almost sounds like a joke, and after the way Coke and Blizzard rolled out the “sweet swag” and “special events” over the weekend, I imagine fans will cringe a bit when they even think about the beverage-maker and the world of Overwatch again.

What happened? Over the weekend, Blizzard and Coke hosted special, ticketed, theater events around the country. The price for entry was $10, and the event description promised the likes of “a behind-the-scenes look at the game’s lore and storytelling efforts during a special developer panel hosted by Michele Morrow (not to mention some pretty sweet swag).”

Attendees were treated to the shorts that already exist on YouTube, a 20 minute developer interview that most on the Overwatch subreddit describe as boring, some shorts shown off in concept art form and, brace yourselves for the pretty sweet swag, a plastic Overwatch cup.

Did the cup come with soda at this Coke sponsored event? Absolutely not, that cost folks an extra $2.50.

$10? For a cup and the chance to see some shorts on the big screen? I’d feel taken advantage of, but maybe that’s just me. For what it’s worth, there are a few threads out there filled with folks who dug the concept.

Overwatch officially releases tomorrow, May 24, for the PC, PlayStation 4 and Xbox One. Those with their copy already in hand or digitally pre-loaded will be able to start playing tonight at 7pm ET.


Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...