Microsoft is planning to put even more ads inside Windows 10’s Start menu in its upcoming Anniversary Update. There won’t just be an extra one or two; the software giant plants to double the current number from five to ten.
Start menu ads are typically promoted tiles for apps and games available from the Windows Store, and according to The Verge, they mostly appear on new PCs to encourage new users to check out the titles available in the Store.
Different apps are promoted in different countries, and in some cases, they’re even pre-installed on Windows 10 PCs. However, unlike Android’s bloatware, they can be removed very easily if you have no interest in them.
Microsoft confirmed it was doubling the number of ads at the WinHEC conference, where it also announced fingerprint scanner support is coming to Windows 10 Mobile. The company did not provide a reason for the move, but it’s likely to boost Windows Store downloads.
The Windows 10 Anniversary Update will rollout in July, and it will be free to all 300 million Windows 10 users. Those who haven’t updated their machines to Windows 10 by then will have to pay $119 for the upgrade.