More and more, properties across the internet are trying to keep users inside the network instead out of it. The latest example is a new YouTube chat function that started to roll out this week.
It lets YouTubers chat with one another in private or group conversations. Maybe you find a TechnoBuffalo video that you love and want to share it with a friend, soon you’ll be able to do that while chatting about the video.
According to Wired, which first broke news of the new YouTube chat feature, the option is only going to be available to a “small percentage” of YouTubers at launch. Additional folks will be able to join as invites are shared among the select few, but chances are this isn’t going to be something most of us will try until YouTube opens it to the public.
I dig it, though, and as Facebook, Amazon and other companies try to tread on YouTube’s space, it makes sense that YouTube wants its users to stop sharing links across properties like Facebook Messenger, and instead right inside its own system. If you’re one of the lucky few in the trial, hook me up!