T-Mobile has ditched contracts, introduced data stashes, and offered ways to stream music and videos without eating up data. Now, according to VentureBeat, the carrier is going to introduce a new initiative that could net customers some cool prizes, including equity in the company.
As part of Un-carrier 11, T-Mobile will apparently introduce a new app known as T-Mobile Tuesdays, which will see the carrier give away prizes such as pizza, movies, gifts cards, and more. Curiously, CEO John Legere’s next crazy idea is to offer subscribers quarter-shares in the company, the caveat being shares need to be claimed within two weeks of the Un-carrier 11 event. Quarter-shares will be offered per line, which means you’ll need four lines in order to get a single share. Last we checked, shares were trading at $39.
The primary aspect of Un-carrier 11 is to award subscribers simple prizes that can be redeemed at places such as Domino’s and Wendy’s. It’s unclear, however, how these prizes can be won in the first place; the app will be central to the new initiative, which VentureBeat says will be promoted with the hashtag #GetThanked.
Un-carrier 11 will allegedly be announced on Monday, June 6.