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Oculus Rift hits Best Buy May 7; pre-orderers are pissed

Oculus said Monday that 48 Best Buy locations around the U.S. will begin offering the Oculus Rift beginning on May 7. Amazon and Microsoft will begin selling units online beginning on May 6 at 9 a.m. PST, too. Great news for potential customers who may be able to get their hands on the “small number or Rifts” that will be available. Horrible news for pre-order customers.

If you go online and try to order an Oculus Rift now, you’ll note units aren’t expected to arrive until about August. And yet, there are even pre-order customers who won’t have units in their hands on May 6 and May 7, when others will have a chance to buy the virtual reality headset. Talk about yet another kick in the shins, this one of course following the completely botched initial launch, after customers who pre-ordered the device almost immediately after it went on sale were told it wasn’t going to ship for months.

Someday there will be a business school case study on how not to launch a popular product to the masses. And Figure A. in the textbook will show a picture of the Oculus Rift.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...