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NYTimes shipping Google Cardboard headsets to 300,000 digital subscribers

Last year, Google Cardboard got a big boost when The New York Times shipped one million of its VR headsets to print subscribers. Now the newspaper is expanding that with another 300,000 units heading to its “most loyal” digital subscribers next month.

By “loyal,” NYTimes means people who have been paying the longest. So, if you’ve been subscribed online for years, you’ll probably make the cut. If not, you can always grab Google Cardboard on your own. The headset only costs a few bucks to buy online at this point.

The latest shipment is also set to coincide with the newspaper’s latest VR project. A new experience titled Seeking Pluto’s Frigid Heart is set to launch on May 19, offering an unprecedented look at the dwarf planet. You’ll fly over Pluto’s mountains and plains before taking in a view of its largest moon.

The experience was created using data from NASA’s New Horizon’s spacecraft. It also includes 360-degree audio to provide a more immersive feel and guide you through the video. Once Seeking Pluto’s Frigid Heart arrives, you’ll be able to watch it for free through the NYT VR app, which is available now for Android and iOS.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...