During its earnings call on Tuesday, Apple revealed that the Apple Music service now boasts 13 million paying subscribers worldwide. A whopping 2 million of those joined in the last two months alone, which suggests momentum is good for the streaming service right now.
iPhone sales may have fallen, giving Apple its first decline in revenue in 13 years, but the Cupertino company’s services business — which includes things like the App Store, iTunes, iCloud, and more — is going from strength to strength.
Last quarter, the $6 billion raised from services meant that business outperformed both the iPad and the Mac, which brought in $4.4 billion and $5.1 billion respectively. That’s thanks in part to Apple Music, which is becoming even more popular.
13 million people now pay for an Apple Music subscription, which starts at $9.99 a month for an individual, and $14.99 for a family plan for up to six people. That’s a decent number when you consider Apple Music isn’t a year old until June.
However, it still has a lot of catching up to do. Spotify, Apple Music’s biggest competitor by far, currently boasts around 30 million paying users worldwide, and many more enjoy its free streaming plan, which is supported by ads.
If Apple Music continues with this momentum, though, it could be nipping at Spotify’s heels this time next year. Apple will surely deliver more exclusive content in the meantime in an effort to boost that subscriber figure even more.