Facebook is working on a new camera app to convince people to share more photos and videos on the social network, The Wall Street Journal said recently. The rumored application also happens to borrow one major feature from Snapchat.
Facebook’s camera app apparently opens straight to the camera viewfinder, just like Snapchat. It may seem like a small feature, but it’s actually a huge perk for Snapchat fans. The setup encourages you to post more often while also making it easy to quickly snap a video or record a video without navigating through menus and pressing a bunch of buttons first.
The new app would also leverage Facebook’s latest killer feature, live streaming, which Snapchat still doesn’t offer. Facebook Live is already making a splash. Media companies and celebrities are rushing to embrace the new service, and a camera-focused app could encourage even more people to start streaming.
Facebook’s tried several similar efforts in the past. It launched Facebook Camera, an Instagram clone that never really caught on and was shuttered a few years later. It’s also attempted to chase Snapchat with a couple of failed apps, including Poke and Slingshot.
WSJ notes that this new app is still in the early stages of development and may never get an official launch. But, if the rumored Facebook camera ever does hit the market, it could mean trouble for the competition, Snapchat included.