U.K. carriers have been working hard to expand their 4G coverage in recent years, and one of them has ambitious plans to serve almost the entire country. EE, which was the first carrier to offer 4G in the U.K., wants to cover 95% of the population by 2020.
EE currently serves 60% of the U.K. with 4G coverage, which is more than any other operator. The company is now focused on eliminating outdoor “notspots” where data connectivity is spotty or non-existent, and wants to cover 95% of the U.K. by 2020.
“For the average smartphone user, not-spots aren’t tolerated and 2G doesn’t deliver what they need,” said EE CEO Marc Allera. “Customers want 4G speeds everywhere they go, and mobile operators are too used to saying ‘no’ to new coverage.”
“Today, I’m saying ‘yes’, with an ambition to go further than any operator has ever gone, and with the ultimate aim of covering the whole UK with 4G.”
This is part of EE’s plan to improve its service after being branded the worst carrier in the U.K. for customer satisfaction. EE, now owned by the BT Group, also plans to handle 100% of its customer service calls in the U.K. and Ireland by the end of 2016.
That’s a big step for a company that currently relies heavily of foreign call centers. It will open up 600 new jobs, more than 100 of which will be available by the end of June, and promises to provide “the best possible service for EE customers.”