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New Apple ad explains how iMessages are powered by renewable energy

by Killian Bell | April 22, 2016April 22, 2016 5:13 am PST

Apple iPhone SE Gold-22

Apple loves renewable energy, and it’s working to make more and more of its services and operations environmentally friendly. One of those is iMessage, which is powered exclusively by the sun, according to the company’s latest ad.

Apple definitely does more than most Silicon Valley giants to be green, and it likes to keep fans updated on its efforts to clean up its carbon footprint. On its environmental website, you can find out about all kinds of steps the company is taking.

Those include using amazing robots called Liam to tear apart and recycle iPhones, obtaining 99 percent of its paper from recycled or sustainable sources, eliminating things like mercury and arsenic from its products, and using solar energy.

In 2015, 93 percent of the energy Apple used came from renewable sources. It has facilities and data centers around the world that are powered solely by the sun, some of which run the company’s incredibly popular iMessage service — as explained in the new Apple ad below.

Apple’s new ad comes just as the company is celebrating Earth Day by turning all of its Apple Store logos on stores around the world green, and providing its retail employees with green shirts.


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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