Virtual Reality is the type of thing that truly needs to be experienced in order to be understood completely. It’s hard to market the tech with traditional ads, and that makes buyers hesitant when it comes time to drop the coin on a big purchase like this.
Sony’s working to fix that problem in the near future with a more conventional means of advertising. They’ll soon offer in-store demos for PlayStation VR. I haven’t taken advantage of an in-store demo for a video game in well over a decade, and I’d imagine most of you would say the same. Maybe this news will change that claim.
Starting in June, Sony will offer more then 500,000 in-store demos across several retailers. The word came from Sony Interactive Entertainment Vice President of Marketing John Koller at a recent GameStop investors meeting. He did not announce all the retailers involved, just that GameStop will be a part of the “experiential marketing.”
GameStop CEO Paul Raines explained that PlayStation VR will be offered more often in their stores than the Oculus Rift and HTC Vive. He also offered that “the setup time for PlayStation VR is significantly easier and the space required to demo is small.”
Will you try out PlayStation VR if it pops up at a retailer near you?