Apple’s Apps for Earth campaign page seems to have been misunderstood today, including by myself, but now we have new details explaining what’s going on. Earlier today, this article suggested that Apple expects an iPhone to last an owner 3 years. But that wasn’t the full story.
See, the news came from Apple’s latest energy report where it said that it expects the first owner of an iPhone or Apple Watch to own a device for at least three years. The language on Apple’s page specifically says: “Years of use, which are based on first owners, are assumed to be four years for OS X and tvOSdevices and three years for iOS and watchOS devices.” This is a metric Apple used so that it can measure and assess its Product Greenhouse Gas Life Cycle for each individual product.
That figure was originally misinterpreted to suggest that the product wasn’t expected to last longer. Fact is, Apple actually expects it will last much longer after the first person uses the product and decides to hand it down or, ultimately, recycle it. It doesn’t expect your iPhone to just up and die after three years.
Turns out this news isn’t really that new, either, but has been disclosed before. Something new you’re after? Alright, Apple’s latest report actually reveals it also plans to work with its suppliers to “install more than 4 gigawatts of new clean energy worldwide, including 2 gigawatts in China by 2020.” Being clean and green is at the top of Apple’s to-do list right now, it seems.