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Sprint CEO apologizes for “ghetto” T-Mobile attack ad bungle

by Jacob Kleinman | April 14, 2016April 14, 2016 9:40 am PST

Earlier this week, Sprint released a pretty questionable ad in which a young woman described T-Mobile as the “ghetto” carrier among its main competition. Soon afterwards, the company faced a strong backlash online before Sprint CEO Marcelo Claure eventually admitted his mistake and pulled the video.

Nothing ever dies on the internet, though, and you can watch the quick commercial above if you really want to. When Claure asks one woman to describe T-Mobile in a few words she says “ghetto” before backtracking with a follow-up explanation. The rest of the people sitting around the table laugh, but it’s an awkward moment that definitely doesn’t belong on TV.

Sprint says it filmed a candid conversation with real people, meaning the “ghetto” comment likely wasn’t scripted. Still, airing the ad at all was a pretty huge screw-up.

Thankfully, Claure was willing to correct the decision within just a few hours, but the damage is already done. We just hope the carrier will learn from its mistake.

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...