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GTA Online’s microtransactions have earned Rockstar $500 million

by Joey Davidson | April 14, 2016April 14, 2016 3:00 pm PST

Grand Theft Auto V has been a golden egg laying goose for Rockstar. GTA Online, the free online portion of the experience, has been a solid part of the package’s success. The online portion of the game has made Rockstar “at least” $500 million in revenue through microtransactions.

The report comes from Gamespot as they dig into the lawsuit between former Rockstar North President Leslie Benzie and Take-Two. They cite a line in the suit.

“GTA Online has the potential to achieve the greatest profit margin of any game created in the GTA franchise,” reads a line from the lawsuit. This is in part because GTA Online’s microtransactions have “nearly 100 percent profit margin,” except for development costs and fees collected by storefronts.

That’s a good chunk of change. Overall, Grand Theft Auto V has been estimated to have earned around $3 billion in revenue, according to the lawsuit.

GTA Online makes its money through selling in-game cash. Have you spent anything in Grand Theft Auto V‘s online mode?


Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...