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Apple Car concept has awesome tech, freakin’ ugly design

by Jacob Kleinman | April 14, 2016April 14, 2016 9:20 am PST

Close your eyes and try to imagine an Apple-designed car. It probably looks pretty sleek. Now check out this boxy Apple Car concept from Motor Trend, which trades looks for power with a boxy design that we hope never actually hits the road.

To be fair, Motor Trend packs some pretty awesome features into its concept car. That includes a transparent windshield display with augmented reality capabilities, a glass roof, sleek rear-view cameras, wireless charging and hands-free Siri controls. A single giant door on each side would swing open to let you into the vehicle, with built-in privacy dividers on the inside.

One of the coolest features in the concept is the augmented reality windshield. It could show a small map with driving directions or weather updates right in your field of view without becoming a distraction. The Apple Car’s software could even identify pedestrians and other drivers to help avoid a crash.

Still, we can’t get over the awkward exterior design. Sure it’s all gold, metal and glass with a few nice flourishes, but it’s also kind of ugly. We hope that Apple’s secret project is better looking than this.

Motor Trend (1) (2)

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...