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Apple Car project expands with top-secret noisy new facilities

by Jacob Kleinman | April 13, 2016April 13, 2016 7:20 am PST

Apple’s rumored car isn’t expected to launch for at least a few more years, and it’s already hit a few speed bumps along the way. Still, that hasn’t stopped the company from expanding with new facilities seemingly focused on the top secret automotive project.

Silicon Valley Business Journal reports that Apple has opened a handful of new offices in the area. The new buildings are all codenamed after figures in Greek mythology, which seems like a pretty clear reference to the car’s “Project Titan” codename.

For example, Apple’s set up shop in one building codenamed “Rhea,” which is also the name of one of the Titans in Greek mythology. The building apparently has very high security and there’s reportedly a lot of noise coming from the area. Documents filed with the local government also mention several pieces of automotive technology, including a tire changer, a wheel balancer and a lube bay.

Other new buildings include “Medusa,” which is apparently focused on eye-tracking technology. There’s “Zeus,” a temporary research lab in San Jose with high security, along with another facility codenamed “Athena.”

Apple reportedly hopes to unveil Project Titan by 2019, but the car may not actually hit the market until a few years after that.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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