Commercials are, for the most part, pretty much all the same. They have a pretty specific job, after all. But sometimes, they get weird. Really weird.
That’s the case with Ford’s “Overdub” videos, which take bits of, so far, 90s nostalgia and put a new spin on them. We saw car companies go after the geek crowd via the nostalgia route a couple years ago when Honda put toys like G.I. Joe, Jem, and He-Man in their commercials:
It was cute and quirky, but just about everyone played with those toys back then. Ford’s Overdubs commercials are getting a bit more obscure – and involved. Two of the bits, one shown above, pick on 1998’s Metal Gear Solid. Konami is a big fan of easy money, so they probably weren’t too hard to persuade to license the Metal Gear property, but Konami and Ford went the extra mile of hiring the original Solid Snake, David Hayter, back to voice the super soldier.
The writing in the bit is even pitch-perfect for the series, with Snake incredulous over the car’s mileage, only to announce that he’s going to use the Fulton Recover System to extract a Fusion SE for himself.
What the heck, Ford? I mean, keep going, but what the heck? The other one has psychic villain Psycho Mantis selling Snake on the virtues of the Ford Fusion Titanium, while another pulls in a clip of 1990s classic cartoon Captain Planet.