There are no active ads.

Apple Watch 2 to be more of an “S” upgrade, analyst warns

by Jacob Kleinman | April 11, 2016April 11, 2016 6:30 pm PST

It’s been almost a year since the Apple Watch hit stores, and the device is due for an upgrade. However, a new report suggests the rumored second-generation Apple Watch may not be much of a visual improvement over the current model, and sales could suffer as a result.

A new research note from KGI Securities analyst Ming-Chi Kuo suggests the next Apple Watch will be more of an “S” upgrade, following the tick-tock upgrade strategy already applied to the iPhone. The trusted Apple expert predicts “spec improvements with limited changes to form factor design.”

As a result, the upcoming Apple Watch may result in a decline in sales compared to the original model. Kuo predicts that the Cupertino company will ship just 7.5 million units in 2016. That’s down from an estimated 10.6 Apple Watches sold in 2015.

We still don’t know when the new Apple Watch will arrive. At last month’s event, the company opted to unveil a handful of new bands and slash the device’s price by $50. It’s possible we might see the second-generation wearable unveiled in June at WWDC 2016, but we could also easily end up waiting until the fall when Apple traditionally announces new hardware.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...