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Amazon bets big on smart Wi-Fi routers

by Jacob Kleinman | April 7, 2016April 7, 2016 7:30 pm PST

Google has OnHub and now Amazon has Luma. The retail giant recently helped lead a $12.5 million investment in Luma, a startup offering a smart Wi-Fi router with a polished design.

Amazon doesn’t own Luma, but the investment gives it a path into the growing market for smarter home internet systems. Beyond OnHub, there’s also Eero, which promises to improve your Wi-Fi signal with a trio of hubs that create a network inside your house. More established companies like Asus, D-Link and Netgear also feature plenty of smart controls to enhance their more traditional Wi-Fi routers.

Luma offers a similar setup to Eero, with multiple routers placed around the building to create a mesh network. The company offers a slick app for Android and iOS, which lets you control the system and monitor the devices using your Wi-Fi on a granular level. It also boasts a sleek physical design that you won’t want to hide under your desk.

Luma’s already expressed interest in integrating with Alexa, Amazon’s voice-controlled assistant. It’s unclear if Luma will get any priority on Amazon’s website, but the company’s never been shy when it comes to pushing its own products online.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...