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iPhone 7 Plus won’t save crashing iPhone sales, insider says

by Jacob Kleinman | April 4, 2016April 4, 2016 8:40 am PST

A new report from Apple soothsayer Ming-Chi Kuo again claims that the iPhone 7 Plus will pack a dual-camera setup in back. But even that may not be enough to keep iPhone sales from taking a hit in 2016.

Kuo predicts that Apple will sell less than 200 million iPhones this year. That could be a big dip from the 232 million devices it shipped in 2015. It would also fall short of current Wall Street predictions, which put 2016 shipments between 210 to 230 million units.

There are a few different reasons that Apple sales might struggle in 2016. First, the demand for bigger screens among iPhone owners has already dropped off, following two years of 4.7 and 5.5-inch handsets. There’s also the iPhone SE, which offers an old design that may not excite most shoppers.

Apple’s rumored dual-rear cameras could also end up being an issue. If the feature is limited to the iPhone 7 Plus, it may ultimately annoy some customers. Worse, competing firms could spoil the market with similar designs of their own that underwhelm before Apple’s big launch this fall.

Of course, the iPhone 7 and iPhone 7 Plus are still likely to sell millions and millions of copies once they arrive later this year. However, if Apple doesn’t offer something that’s genuinely new and exciting, then Kuo may be right and the company may end 2016 on a pretty rough note.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...