Given its seemingly slow rollout of Windows 10 Mobile for existing Lumia smartphones, you might think that the new platform just isn’t a priority for Microsoft at the moment — and you’d be right. The company has admitted that Windows 10 Mobile just isn’t a focus for 2016.
When it kicked off its BUILD conference in San Francisco this week, Microsoft neglected the Windows 10 Mobile platform. There were announcements on Windows 10, futuristic bots, and plenty of other things, but Mobile got one lousy Skype demo.
It was pretty clear that Microsoft just isn’t focused on the smartphone platform at the moment, and in case you needed further evidence of that, Windows chief Terry Myerson confirmed it to The Verge.
“We’re fully committed to that 4-inch screen, there will be a time for it to be our focus, but right now it’s part of the family but it’s not the core of where I hope to generate developer interest over the next year,” Myerson said.
“There’s no lack of recognition to realize how important that form factor is, but for Microsoft with Windows and for our platform it’s the wrong place for us to lead.”
Myerson also admitted that Windows Phone simply wasn’t a channel Microsoft could use to reach a lot of customers (given its tiny market share), and that its largest install base is 9- to 30-inch screens. He also said Xbox and HoloLens was more exciting.
Although this isn’t much of a surprise to anyone, Myerson’s comments will make for painful reading for Windows Phone fans, who have felt that the platform has been neglected for a long time.
It’s almost as if Microsoft is just waiting for it to die now, rather than fighting harder to make it a real competitor to Android and iOS — but Myserson insists that’s not the case. He promises Microsoft will do “cool things with phones” later on — just not in 2016.