Lexus Introduces Groundbreaking V-LCRO Technology
Automaker reveals new interior option for RC F and GS F performance vehicles
TORRANCE, Calif. (March 31, 2016)—When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.
Today, Lexus is introducing its latest performance feature: Variable Load Coupling Rear Orientation (V-LCRO), a proprietary technology that enhances performance by allowing the driver to take turns more aggressively while significantly reducing movement across the back and seat.
“While all performance cars use seat bolsters to hold a driver in place during aggressive maneuvering, we’re taking it a step further. In this case, the technology we’re employing is actually over 75 years old,” said Brian Bolain, general manager, Lexus product & consumer marketing. “The RC F and GS F are exhilarating, racing-inspired vehicles. By partnering with Velcro Companies, our new V-LCRO technology enhances the driver’s ability to maximize the cars’ track-proven performance.”
The optional V-LCRO driver’s seat secures the driver in place, refining the functionality of the vehicles’ contoured seatbacks. The optional seat requires the driver to wear a specially designed suit, which, through a complex pattern of hooks and loops, creates an incredible grip at any angle and G-load. In fact, it’s designed to hold the driver in place at up to 3.0 Gs in any direction.
“The beauty of this technology is its simplicity,” said Scott Pruett, Lexus F Performance Racing driver. “With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal.”
To complement the forward-thinking design of the RC F and GS F, Lexus has created a line of exclusive custom-tailored suits. The fashion line connects perfectly with the breakthrough V-LCRO driver’s seats, both in form and function.
More information on Lexus’ new innovation can be found at: https://youtu.be/YxVrkqv2Bc0.
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Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models. In the United States, Lexus vehicles are sold through 236 dealers who are committed to exemplary customer service.
About Velcro Companies
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.
Lexus announced today that it is partnering with Velcro Companies to develop a new seating interior. V-LCRO, as it is named, will hold a driver in place no matter how challenging a driving course can be, “better than any side bolster” it claims.
Of course the driver must be wearing a compatible suit to fully take advantage of V-LCRO’s abilities.
Paul Williamsen from Lexus College says that V-LCRO is “one of those solutions at once you hit upon it it seems so obvious.” Obviously.
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