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Kanye West’s “The Life of Pablo” finally coming to Apple Music & Spotify

by Jacob Kleinman | March 31, 2016March 31, 2016 3:00 pm PST

Kanye West American rapper, songwriter, record producer, film director, entrepreneur, and fashion designer, Kanye West attends the Cannes Lions 2014, 61st International Advertising Festival in Cannes, southern France, Tuesday, June 17, 2014. The Cannes Lions International Advertising Festival is a world's meeting place for professionals in the communications industry.(AP Photo/Lionel Cironneau)

Kanye West promised that his new album, The Life of Pablo, would never be on Apple Music, but it looks like the rap superstar could be changing his tune. Multiple reports claim the record will be hitting major streaming music services this Friday.

According to Mashable, the album will launch on Google Play and Rhapsody. It might even be available on SoundCloud Go, which just launched earlier this week. A separate report from Re/code only mentions Apple Music and Spotify, citing one anonymous industry source.

The Life of Pablo was previously available exclusively on Tidal, a streaming service owned by Jay-Z with support from a full lineup of famous musicians including Kanye West. However, two songs from the album have already appeared on competing platforms, suggesting the full record may not be far behind.

Mashable Re/code

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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