Instagram is about to follow in the footsteps of Facebook and other social networks with a new algorithm-based feed. That means it’s going to change pretty drastically to how it functions now.
According to The New York Times, Facebook-owned Instagram will try to personalize your feed by putting content it thinks you want to see – maybe pictures and videos from accounts you interact with most often – at the top of your feed. That means it will be the content that you see first and not necessarily the content that was posted last, which is the reverse-chronological way it operates right now. Some folks have shunned this algorithmic-based solution, since it makes it hard to see what’s actually new and what’s old.
Instagram told The New York Times that it wants to make the changes in an effort to show people the content that they might otherwise be missing. Co-founder Kevin Systrom told the newspaper that the average Instagram user misses “70 percent of the posts in their Instagram feed.” Really, though, it’s probably about keeping people inside the app and engaged longer, which looks better to advertisers who are buying ad space in the social network.
Big changes are afoot. The company is testing them now and there’s no word yet on a larger rollout.