Apple will begin opening up its News service to all publishers this week in an effort to increase its content pool and attract more readers. Smaller media companies and even independent bloggers will soon be able to sign up and gain access to Apple’s publishing tools.
The news was confirmed to Bloomberg, which notes Apple is stepping up its fight against rival news services from Facebook, Google, and many others. By increasing its content library, Apple should attract more News users, and bring in more advertising revenue.
The move comes a day after Apple published its News app ad guidelines, which will allow advertisers to display banners and videos inline with News articles. The Cupertino company is expected to take a 30 percent cut of the revenue those ads generate.
Since making its debut with iOS 9 last September with a select group of more than 100 media partners, Apple News has slowly been adding more outlets to its ranks as it expands its reach to new markets. But it has been difficult for smaller news organizations and bloggers to take part.
“Apple will also make it easier for publishers to view data — such as how many unique viewers read an article, how long they spent reading it, and how often they shared it,” adds Bloomberg, citing a source that asked not to be identified.
“Apple will also launch an advertising campaign to bring more readers to the news app, the person said.”