There are no active ads.


GM buys Cruise Automation to accelerate autonomous car development

by Todd Haselton | March 11, 2016March 11, 2016 10:30 am PDT


GM said Friday that it will buy Cruise Automation, a software company that will help it “further accelerate GM’s development of autonomous vehicle technology.” The price of the acquisition wasn’t disclosed, but it shows just how seriously all major automakers are taking autonomous driving, and how much closer we’re getting to a day when self-driving cars are commonplace.

The current Cruise Automation team will become a part of GM’s Autonomous┬áVehicle Development Team, the company said, though it will continue to operate as its own independent unit within that sector.

“Cruise provides our company with a unique technology advantage that is unmatched in our industry,” GM executive vice president of global product development Mark Reuss said. “We intend to invest significantly to further grow the talent base and capabilities already established by the Cruise team.” GM said it’s particularly focused on autonomous vehicles, and the tech that Cruise Automation will bring to the firm, because of the potential safety benefits they’ll offer over human-driven cars.

The deal is expected to close during the second quarter.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...