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Spotify gives new musicians a boost with Fresh Finds playlists

by Jacob Kleinman | March 3, 2016March 3, 2016 10:45 am PDT

Last summer, Spotify rolled out Discover Weekly, a personalized weekly playlist designed to show you new music it thinks you’ll love. Following its success, the company is launching new “Fresh Finds” playlists designed to showcase up and coming musicians.

Unlike Discover Weekly, these Fresh Finds playlists will be available globally. They aren’t personalized to your taste. Instead, each one is created through a combination of Spotify data, human curation and suggestions culled from music blogs.

“Spotify has always focused on artists and listeners, and with Fresh Finds we’re specifically looking at new creators, digging deeper to understand how undiscovered artists can attract a huge fan base,” said Spotify’s principal scientist Dr. Brian Whitman.

Fresh Finds features six different playlists, which will be updated with new music each week. There’s the main Fresh Finds list, which includes exciting new music across all genres. There’s also Six String (guitar music), Cyclone (experimental and ambient music), Fire Emoji (Hip Hop and R&B), Basement (electronic music) and Hiptronix (pop and electronic).

You can check out the new playlists now on Spotify.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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