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Kanye’s begging drives Tidal to top of iTunes App Store

by Todd Haselton | February 15, 2016February 15, 2016 5:30 pm PDT


It was a weird, weird weekend for rapper Kanye West. The good news? Folks waiting for the final release of his new album, The Life of Pablo, finally received what they’ve been waiting for. The bad? It was only offered through Tidal, the artist-owned streaming music service.

Normally that wouldn’t be such a horrible thing — exclusives are common — except Kanye took to Twitter asking, begging everyone to download Tidal to listen to his new album. Then he started to complain about how he’s new $53 million in debt. He called on Facebook CEO Mark Zuckerberg to give him $1 billion. That’s a whole different bag of worms for another day.

You can see the weird thread on his Twitter page yourself but, ultimately, all of this begging — and perhaps millions of fans eager to listen to his new album before its broader launch next week — led to Tidal reaching the number-one free app in the iTunes App Store.

This doesn’t mean everyone actually signed up for the service, of course, but you can see the power one artist holds over a single app.

Have you listened to The Life of Pablo yet?

Kanye West

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...