Remember Circuit City? Like Best Buy, it was one of my favorite places to visit as a kid. The retail chain eventually closed its doors and became an online-only property, before it was eventually bundled into TigerDirect. I thought it was gone forever but, turns out, there are two men ready to bring Circuit City back to life, with up to 10,000 new stores planned in the next five years.
According to Twice, Ronny Shmoel recently acquired the Circuit City “brand, domain and associated trademarks” from Systemax. He is working on a “game plan that calls for retail outlets, web sales, branded and private-label products, licensed kiosks, mobile shops and franchise opportunities,” according to Twice.
In some ways, that sounds a lot like a new Best Buy competitor, which has actually struggled in the retail space against competitors like Amazon.
It’s hard to imagine someone actually wants to get back in that arena, but apparently someone sees an opportunity for profit. VP of business development for Circuit city Albert Liniado told Twice that the company plans to open stores that range in size from 2,000 square feet to 4,000 square feet, with aspirations for selling everything from drones to smartphones. Employees will reportedly be paid on a commission-based model.
As a huge fan of Circuit City, I can’t wait, but I’m still curious to see how it will manage to succeed where others, like RadioShack, have so terribly failed.