Apple taps Hollywood to build original TV content, rumor says

by Todd Haselton | January 29, 2016

It looks like Apple wants to mimic the successes of Amazon and Netflix by creating its own original content. A report from The Street on Friday points to the company’s rumored interest in creating new TV shows for iTunes and, presumably, for its Apple TV and its still-rumored Apple TV streaming service.

The Street said Apple has been courting “TV producers and Hollywood studios” in an effort to get its plans off the ground. If it works, it would create some sort of competitor to Netflix and Amazon, both of which have found incredible success in fighting the cable networks with original content. Netflix said it plans to spend as much as $6 billion this year on developing its own content. Apple certainly has the cash to make that a possibility, but it’s unclear how big the firm’s plans are.

Apple senior vice president Eddy Cue and iTunes content chief Robert Kondrk are reportedly at the helm of the initiative, which it hopes will ultimately drive sales of the Apple TV, The Street explained. The report declined to say when, if ever, Apple hopes to start to begin publishing its original TV episodes.

The Street


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...