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Apple Car progress said to frustrate Jony Ive, hiring frozen

by Todd Haselton | January 25, 2016January 25, 2016 9:24 am PDT

Bad news surfaced on Friday when The Wall Street Journal revealed that Apple’s Steve Zadesky, who had been leading the company’s Apple Car efforts, has departed the firm. It spelled danger for the Apple Car’s progress and a new report from Apple Insider on Monday provides some additional insight.

Apple’s Jony Ive, the company’s chief design officer, recently “expressed his displeasure” with some form of the Apple Car recently – presumably the design or the direction the initiative, dubbed “Project Titan” inside Apple, was heading. That apparently lead to a decision to freeze all hiring on the project, suggesting that Apple has some reevaluation to do. AppleInsider couldn’t say for certain whether it was Ive’s displeasure that lead to Zadesky’s decision to pack up and leave, but it sounds like things aren’t exactly all bunnies and rainbows right now.

Apple’s goal is to get the Apple Car out of the garage and onto streets sometime in 2019, so it still has what might seem like enough time to get its eggs in order. If Ive is angry, though, it might mean that engineers need to literally get back to the drawing board.

AppleInsider

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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